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FROM BRAND PLANNING, COMMUNICATIONS TO TECHNOLOGY INTEGRATION

Brandneu’s core capability is to provide digital strategic insight to companies,  and brands and institutions to improve the customer experience, boost revenues, decrease costs and provide outstanding online experiences their customers.

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DIGITAL COMMUNICATIONS PLANNING & STRATEGY

Today consumers experience brands across many different channels and devices, we help our clients to consider how these channels can best work together to reach a brand’s goal. We have a keen understanding of traditional marketing as well as digital, social, and mobile platforms. Our team of traditional and digital marketing experts, provide cross-channel growth of your brand.

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E-COMMERCE & MOBILE COMMERCE STRATEGY

We believe in building businesses not sites or apps.  An effective ecommerce strategy begins by understanding and defining the business strategy, goals and metrics for the site, and then crafting a strategy that is tailored to meet those business objectives. Brandneu has helped hundreds of businesses of all kinds succeed online by following our proven strategy and planning methodology.

Our Process…

We first establish a sound understanding of the underlying corporate strategies and personality, including: unique value proposition, industry nuances, target audiences, sources of competitive advantage, key performance indicators, offensive and defensive tactics, and sensitivities. We then evaluate the organization’s digital operations compared to the competitive landscape. Specify competitor strategies and spending levels. Identify relevant secondary research and conduct primary research. Determine industry best practices and applicable best-in-class tactics being employed in other sectors. Finally, we deliver a clear roadmap and implementation plan with concepts that can be employed to support corporate objectives along with measurement frameworks, and digital goals and objectives.

In this step, we define primary and secondary audiences, what their purpose of interacting with the client offering is, and what definition of a conversion or goal for that audience would be. We thus clarify your audiences’ needs and wants, how to reach them, and how to track the effectiveness of your effort. Brandneu then works with the client to help define the unique value proposition of your online products and services, and then delivers detailed recommendations on how best to communicate this online.

This last stage of the planning process is to build and create the customer experience plan which outlines how content, functionality and utilities will be used to support the defined digital strategy. The outcomes of this stage leads to user experience goals and measurable outcomes. Through the creation phase of the project we identify the digital channels required to bring your brand to life online.

One of the most important and ongoing phases as part of our digital strategy is measurement and analysis. We conduct rigorous evaluation to understand learnings for ongoing optimization. We deliver market insight and response, and most importantly provide ROI evaluation. This helps us develop some suitable benchmarks against which we can measure the performance of your strategic planning process going forward.

Our Digital Strategy Services offer:

  • Consumer research, insights & target market analysis
  • Persona design & customer segmentation
  • Competitive analysis & industry insights
  • Brand & content strategy
  • Integrated digital marketing strategy
  • Return On Investment definition & planning
  • Ongoing strategic planning & support

Contact us for your digital strategy needs

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What Client’s Say

“Brandneu have driven year on year improved e-commerce performance and a value added partnership, delivering new initiatives and strategies that fit our business needs. With Brandneu’s detail oriented approach, we have seen improvements in overall search marketing performance…”
Kevin Croley, Senior Vice President, Sales and Marketing at Pan Pacific Hotels & Resorts
“Brandneu’s critical advice on online marketing captured the essence of the property’s image. They were instrumental in advising how the website should be designed and developed in order to best meet the digital marketing requirements of the property. They exhibited competence and flexibility and their performance constantly exceeded our expectations.”
Cecile Cedo Sales, Marketing Services Manager for 8 on Claymore
“The internet generates over US$1 billion in revenue to the InterContinentals Hotel Group each year, we are therefore selective on who we have managing parts of this business…the fact that we have had an ongoing relationship with Brandneu for over 3 years speaks volumes… I dont need to say more!”
Craig Hewett, Ex-Director of E-Commerce Asia Pacific InterContinental Hotels Group
“BrandNeu has been an important and valuable part of TMS Asia pacific and it is our intention to continue this great working relationship.”
Gary Marshall, Chief Executive Officer TMS Asia Pacific
“Brandneu has worked with us for one of our top clients, and they have been able to provide quality creative that generates results while keeping all stakeholders happy.”
Sulakshana Gopal, Account Director e-Storm International, Inc.
“Brandneu worked with us during the launch of Pixel Plus Flat TVs. Brandneu put together an interactive demo cum training program which would help us to train our army of sales promoters across the region and also effectively explain the product proposition to consumers. The work they did was fantastic and delivered on time and helped a great deal in improving our in-store sales productivity.”
Chandra Vaidyanathan, Trade Marketing Director, Asia Pacific Region at Philips Consumer Electronics

Some of our clients…