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MEDIA PLANNING AND BUYING

We are an independent media planning agency with the expertise to develop customised solutions for campaigns for brand awareness, building engagement, social media activation, direct response, lead generation, customer acquisition and launch strategies. We help our clients define their digital strategies and integrate interaction into their media strategies

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OUR APPROACH

Brandneu looks at all opportunities in digital, social and emerging media as well as traditional through a owned–paid–earned approach. We analyze your objectives and develop audience insights and build a shared narrative across all media. Then we identify the best way to reach both goals and people through the most relevant media channels.

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HOLISTIC APPROACH

Brandneu develops holistic media strategies that achieve a campaign’s objectives and then deliver the campaign with minimal waste.  Our digital planning and buying services include buying Premium Display, Social Display & Posts, Network Buying, Rich Media and Real Time Buying.

Brandneu’s search marketing practice is focused on bringing you long-term, measurable results via high-touch, data-driven Search Engine Optimization (SEO) and Search Engine Marketing (SEM) solutions across all media channels. Closely coordinating the organic and paid search components means that each campaign’s budget can be co-optimized to produce the highest overall volume of qualified visitors for the lowest possible cost. Brandneu uses both paid and SEO campaign data to make informed decisions and develop customized integrated strategies. We provide a seamless integration of measurement, management and optimization within our search campaigns to allows our customers to maximize the value of their search campaigns.

Our keyword research helps you to get inside the minds of your buyers to know what they are thinking at the exact moment when they have a content need. All our SEO campaigns at Brandneu begins with a thorough analysis of your business, your products and services, your competition and your industry. Our audits and keyword research of your website content and keyword use, give you actionable insights to tweak your site and rank higher for your target keywords – thus helping you maximize your sites focus on the biggest and best return.

Retargeting powerfully compliments existing targeted PPC campaigns. It allows PPC campaigns to become more effective and boost the collective ROI by bringing users back to your website who are likely to buy a product, fill out a form or become a lead, who otherwise would have been lost. Using retargeting platforms properly can lower CPA and increase scale. At Brandneu, we combine retargeting campaigns with PPC campaigns and the results have been outstanding.

Brandneu’s Search Marketing Program offers

  • Integrated Campaign Strategy & Execution
  • Industry Research & Competitive Analysis
  • Ad Copy Creation & Testing
  • Conversion & ROI Tracking Analysis
  • Extensive Keyword Research
  • Flexible, Custom Reporting
  • Geotargeting & Day-Parting Analysis
  • Ongoing discovery and optimization of New Markets & Mediums

Contact us for your search campaigns…

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